Have You Heard?

If you haven’t heard yet of the Gallery you need to open your ears a little bit more and possibly spend a little bit more time on Facebook or on Calgary Fashion! The Gallery, located on 17th Avenue next to another Calgary Fashion favorite Worth is one of the few Calgary independent boutiques to pop up in the last year.

Calgary boy, Aaron Ellard, went after his dream and opened up the Gallery a few months ago. He brought to Calgary's stage a fresh concept, pairing art with street fashion. Similar to El Kartel on Robson Street in Vancouver, The Gallery not only sells street wear you can’t find anywhere else in Calgary but it also features local artists once a month with an opening show.

Since launching on October 4th, Ellard has held a grand opening party, two art shows featuring Darcy Obakata and Nicholas Guzman and a one-night charity fundraiser, Art & Sole (scroll down to see Kim’s photos of the PF Flyers designed by 25 Calgary artists).

“For the most part I like to stay local,” Ellard explained. “If anybody wants a show they can come bring me their portfolio.” Currently the Gallery is booked up until May, but Ellard is open to hosting a one-night show, similar to Art & Sole.

The Gallery’s main line is Upper Playground and its branch off lines fifty24sf, superFishal, Estevan Oriol and 12 Grain. Recently, Ellard picked up local designer, Erin Williams Build a Boy Black Sheep collection which is exclusive to The Gallery. (Click here to see photos on the Gallery’s Facebook group page)
Along with Williams, the Gallery carries local brand Light & Soul Apparel. For the Gallery’s next event, Light & Soul is taking over New Year’s Eve to host a party featuring local DJs, artwork and cheap drinks. “These guys they have artists that design for them so their art is going to be up. They’re releasing their new line for a few new items for the winter and the upcoming spring,” Ellard said. Tickets can be purchased at the store for $20.
Like Worth and other Calgary shops, it’s great to see places like the Gallery bringing fresh lines and supporting local talent. I personally get excited knowing the story behind the t-shirt I just bought, having the hot new purple vinyl wedge heels or one-of-kind sneakers. It’s places like these that open your eyes to how cool Calgary really can be if you just pay attention.

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